When Paranormal Activity was filmed, they spent $15,000 on everything they needed for the movie. The actors were paid a mere $500. However, after it began to gain popularity after its first release at the Screamfest Film Festival in October of 2007, it began to gain popularity. It then had a limited release at certain theaters in September of 2009. By October of 2009, Paranormal activity was playing in theaters worldwide, grossing nearly $200 million. It was said before the movie was released worldwide, they thought about pulling it out of theaters early. But then there were reports of people leaving the theaters early they were so scared.
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| Audience members watching Paranormal Activity |
So how does such a low budget movie gain such popularity and revenue? This is why my opinion comes into play. After watching Paranormal Activity, I didn't sleep well for three or four days. For a movie that doesn't have all the bangs and whistles, that's pretty impressive. I'm a fan of scary movies, but lately it seems as though Hollywood has been failing to come up with new ideas. They have started remaking movies or doing sequels to many movies that were previously popular.
Why did Paranormal Activity scare me so much? Simple. Throughout the movie, there is a spirit, ghost, or monster of some kind tormenting and terrorizing a couple. However, this movie played off of its viewer's imagination. If I remember correctly, this movie never physically presented this "being" that was terrorizing the couple. The viewer cognitively manifested their own fears to create what this monster was. I also think this movie plays off of very common fears. The dark, spirits, and the unknown. During the movie, the female, Katie, is seen standing at the end of the bed watching her boyfriend sleeping for a long period of time. It was this that really scared me. How do you know if someone is watching you when you're sleeping?!
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| Katie watching her boyfriend sleep. |
But what does this mean to me? Hollywood goes to extreme lengths to create a movie that makes a lot of money, spending an abundance of money in the process. However, sometimes less is more. In this case, that holds true.
Paranormal Activity is now a 3 movie series spending about $8 million and grossing nearly $550 million all together.
What do you think of the series itself? Is less more?



























